PrettyLittleThing is a fast fashion brand based in the United Kingdom, founded in 2012 by brothers Omar and Adam Kamani, and they started their journey by producing accessories, but over time, the company expanded and entered the global market and became a major player in the world of fashion to produce everything women need from clothes, shoes and accessories, as well as beauty and makeup products to target primarily young women. The main characteristic of Pretty Little Thing is that it is a fast fashion brand in the literal sense of the word, launching more than 250 new products every week inspired by runways and luxury brands, making it respond quickly to any changes in fashion and thus providing endless combinations for everyone who likes to show their personality and style and change clothes every day.
The answer to this question was in a recent interview with Omar Kamani, one of the founders of Pretty Little Thing, where he indicated that 40% of the brand's products are manufactured in the UK, 40% in China, and the rest in Turkey, Pakistan, India, and other countries of the world.
PrettyLittleThing clothing and accessories are based on modernity and are designed for dynamic women and young women who are not shy to express their style and surprise everyone around them with their outfits, in PrettyLittleThing clothing collections different styles such as evening dresses, PrettyLittleThing casual dresses, sportswear and many others.
Yes, celebrities also love PrettyLittleThing clothing, as evidenced by the brand's focus on many collaborations with famous and influential artists, which led us to see that Kylie Jenner, Sofia Richie, Naomi Campbell, and many others have already worn PrettyLittleThing clothing or accessories.